Mission

We Hate Pink is the brainchild of Rossella Forlè.

We Hate Pink is a community built to rethink the role of women and non-binary people in society from a feminist perspective.

Goals

Create a reality where women progress further personally and professionally

Redefine success for women by providing the tools and connections they need to ‘own’ their futures

Direct actions using the power we already have to disrupt systems of oppression, instead of asking those in charge to change.

Viviana Tiso

PROJECT MANAGER AND EVENTS ORGANISER

I'm Rossella Forlè. I'm Italian, and I have been in London for nine years now.

I’m a Feminist.

I'm a Feminist for many reasons: personal experiences, beliefs and the passion to help create a positive and healthy environment for the future.

By working in corporations, I realised that gender inequalities are still there, and it's tough for women to progress.

Most of the time I wasn't fully aware of what I needed to progress in my career and I decided to create my own platform.

We Hate Pink was born out of fire, frustration and passion.

Frustration that I didn’t see an adequate representation of women anywhere, frustration that the feminist perspective still isn’t universal but yet is being commodified.

We Hate Pink is fuelled by the passion for powerful stories about the complexity of the human condition; passion for the creative force that runs through our lives; passion for media with purpose, intention and humour; and a passion for creating a future in which I’d like to live.

Full profile

I am Viviana, and I'm Italian. I moved to Prague a few years ago.

For most of my life, I've been the excessive, eccentric, annoying one—part of personal inclination and part of education.

I found a place in the world of communication and creativity, at first glance, open-minded. I got a ticket to the roller coaster of innovation, yet I found many old stereotypes there. Searching for my place, I still need to find a comfortable one.

"It costs a lot to be authentic, ma'am, and one can't be stingy with these things," Almodovar said via Agrado, and at some point in my life, I realized how true that was.

Until we start from a common base, until everyone's dignity is equally recognized, being yourself will continue to come at a cost that, for some people too high.

So, while healing my wounds, I met the definition of Intersectional Feminism. I felt it on me like a tailor-made dress.

And now, it is time to go further and participate in this movement. With respect due to those who were there before me and allowed me to be excessive, eccentric and annoying. With the desire to leave an additional space of freedom, respect and opportunities for those who will come after.

Why We Hate Pink

… and how the colour is being reclaimed

In recent years pink has become a dirty word associated with gendered toys and stereotypical ‘girliness’. But we are fighting to redefine the colour as subversive and grown-up.

Everyday Sexism founder Laura Bates has described how this “pinkification” helps spread the message that “women cook, men work”, its stereotypical colour scheme striking some as an attempt to create a female gaming “ghetto”. The associations we have with the colour are increasingly negative. Something has gone really haywire. We’ve stopped resonating with the idea of pink as gentle, kind and caring.

But if pink no longer means warm and fuzzy, what does it mean? Weakness and a lack of intellectual rigour.

So if pink has an image problem, I decide to re-appropriate it.

In her collection of essays Bad Feminist, Roxane Gay writes about the apparent contradictions of labelling herself with the “f” word. “I am a bad feminist because I am … a woman who loves pink.” In the final chapter, Bad Feminist: Take Two, where the writer reconciles her apparently non-feminist ways with her authentic self, Gay writes: “I used to say my favourite colour was black to be cool, but it is pink – all shades of pink.”

Manifesto

LIVE IN STEREO NOT STEREOTYPES

We want to inspire women to build their own future. We’re creating the platform for connection and inspiration for everyone so real-life change can take root. We don’t allow challenges to go unheard — we’re providing the forum for us to live in stereo, not stereotypes.

POSITIVITY IS THE NEW NORMAL

We’re squeezing out negativity and releasing women’s potential to benefit everyone.

TO LOOK UP WE ONLY NEED TO LOOK AROUND

There’s inspiration all around us, we just need to know where to look. That’s why we’re widening access to careers by introducing young women from all backgrounds to our extended network of creative professionals.

CREATIVITY IS COLLABORATIVE, HANDS-ON AND INTERACTIVE

We Hate Pink provides the space for curious creative souls to come together to share their stories. A place where stories can be told by anyone and shared without judgement.

“There is no force more powerful than a woman determined to rise.”

BOSA DAISY SABELE